Welcome to Threefold
We are a strategic marketing consultancy that is fiercely focused on helping organisations and their leaders achieve better outcomes from strategy.
Did you know that more than 60% of well formulated strategies fail deliver business impact? Despite good intentions, a huge amount money and resource is wasted.
The main reason these strategies fail is because of people failing to work together to make change happen. No matter how good your strategy, if you don't get the people part right, you're unlikely to succeed.
Our philosophy is to adopt a people-first approach to bridge the gap between strategy and execution. We not only understand your customer, but we engage, align and build capability with your team to improve strategy execution.
To deliver this approach we combine senior strategic thinkers, customer researchers and experts in capability engagement to improve strategy outcomes and team performance.
We operate at the intersection of strategy, research and capability engagement. Leveraging these core skills we help organisations solve complex growth and marketing problems.
How do we build a high performing team to that can deliver on our strategic priorities?
How do we create an enduring brand platform for an organisation with many stakeholders?
How do we unlock growth by identifying new markets or adjacent product categories?
How can we better understand our customer and be a more customer-focused organisation?
How do create a customer experience that is both delightful and frictionless?
How do we unlock innovation by leveraging our brand and deeply understanding our customers?
We use research to provide insights that inform strategy, with capability engagement and developed weaved deeply into our proven methods.
Research & Insights
- Employee engagement
- Brand tracking
- Customer experience
- Product and concept
Strategy & Advisory
- Marketing and growth strategy
- Brand strategy and architecture
- Customer experience strategy
- Product strategy
- Team capability audit and design
- Team dynamics and strength profiling
- Marketing leadership development
- Capability and skills development