Turn your brand into a leader
A strong brand creates business value. It will increase sales, grow market share and insulate you against economic, competitive and reputational risk.
Our understanding of what drives this brand success has been transformed in recent times. So we have responded by pioneering new methods for defining and measuring brand performance. Methods that will transform the business value your brand can create.
Brand performance research
Measuring what matters is the new imperative for effective brand performance. Recent discoveries in psychology and marketing science have shown how the old brand trackers were measuring the wrong things.
Our approach to brand performance measurement focuses on the metrics that matter. Informed by the latest marketing science, we deliver brand research to give you the insights and directions to become a brand leader.
Ad testing & development
Great communication comes when a simple, powerful and relevant message intersects with outstanding execution. Testing your advertising concepts or evaluating your campaign creative requires a team that understands both your customer and advertising. It’s a space in which we thrive.
Informed by psychology and marketing science, we pinpoint what’s driving response and then work closely with you and your creative agency to move the work forward and maximise your communication ROI.
Building a great brand strategy is a balance of vision, collaboration and precision. It requires a process that builds strategic alignment, while ensuring relevance to your current and future customers.
Leveraging our brand toolkit, we tailor our role to the different stages of your brand journey, from purpose definition to positioning development, brand architecture to developing a brand narrative.
Having developed brand strategies for some of Australia's leading brands, we marry human insight to your unique organisational dynamics. We understand and work with the political, commercial and executional realities that clients face.
Brand management training
Ongoing brand management is not something to outsource. Great brands are managed by great teams, that understand the best brand thinking.
We train brand teams to be great by transferring our knowledge and experience to you and your team. Our frameworks and methods are informed by the latest thinking from the fields of consumer psychology and marketing science. We teach teams both the theory and the practical application to ensure real world results.
Brand challenges we love
What factors are driving our brand performance and why?
How does our brand perform relative to our competition?
How can we ensure our creative messaging drives the response we need?
We need to transform the brand, but don't know where to start?
How can I develop brand management capability within my team?